What is a Target Audience in Marketing?
Targeting audience can bring you clearly defined ideal customers. It is crucial in any marketing strategy and also it’s good to know your typical customer.
Marketing before was much different than nowadays. Instead of approaching everyone on newspapers, radio or television, you can now narrow your audience and focus your effort towards them. Many people now use term “Bellow the line marketing” and that is reaching specific people that you need instead mass of people. This can be done with direct mail campaigns, sales and PR promotions directly to those clients. It can also be telemarketing and SEO and of course in advertising on social media.
What is targeted audience
Market is huge and there are many people with different preferences and wishes. You can’t expect that everyone of them is your ideal customer. Targeted audience is a particular group of consumers in your market that has biggest potential to be your clients. That doesn’t mean that they will be your clients but they have high chance to be interested in what you are offering.
You have something that they need, you can solve their problem and they will easily receive your message. They are predetermined and crucial in any business either in real world or online. If you focus on them, it will be much easier and cheaper to advertise and sell. You won’t spend too much money reaching people that don’t need your work or service.
Most important question of them all, who is your typical consumer? When you try to answer that question you should ask even more questions. If you have in your mind who is your typical customer, you can always sell them your product or service. Also if you help them with their problem, you build a healthy relationship and that is what you need to be a successful business.
Some of the questions that you might ask yourself about your typical customer is:
- Who? – Who needs your help, who would buy your product
- Why? – Why would they be interested in this product or service
- Is there other solution? – Is there any other alternative to your product or service
- How? – How does your idea or product helps and which problem does it solves
- How many? – How many people fit in your typical customer
- Where? – Where does your target audiences spends time online and in real life
Once you find out questions about that, you should consider following
Demographic data about typical customer is really important because considering these, you should aim your marketing campaigns on internet, social networks but in offline world as well. It provides foundation of your effective marketing strategy. Demographic is quantitative data collection about statistical information of your targeted audience. You can collect data in the place of purchase where customers will fill in forms.
It involves following aspects:
- Geographical location
- Marital status
- Qualification and occupation
Psychographics and behavior
You can’t only know demographics of your targeted audience, you should also know more about how they behave and what their preferences are. That is why you must consider psychographics as well because even if you have similar people by demographics their habits and style of living can be totally different. It will help you to know more about your targeted audience on a deeper level, what would drive them to buy your product and how their purchase decision process runs. They will react towards your business message and you should find out how, and be sure to follow trends because they often change.
Some of the things that you should consider are:
- Hobbies and interests
- Past purchase activity