Create a Facebook business page in simple steps
Active Facebook page is a great asset to your company and it is a great way to correspond with fans and clients on social networks.
Facebook pages are useful for organizations, brands, public people and companies to share and connect with people that they care for. You can customize your page according to your needs and adjust it with your content. Get better visibility for your brand and create your own page, best thing about it is that it’s free.
It’s essential for any business to have an active Facebook page. We already talked about how to maintain effective business Facebook page but now you can find out how to set the basics.
Here is how to create a Facebook page from scratch and how to use all the benefits that Facebook gives to upgrade your business and increase your online revenue.
In order to create a Facebook page you must have a Facebook profile. Already having an active profile can also be helpful because you will be able to invite your friends and have an extra boost in the beginning.
To create a page, go to Facebook Page create link and it will bring you directly to a place where your Facebook business journey begins. You will have a chance to choose which type of business page you want to create.
Some of the options are:
- Local business or place
- Company, organization or institution
- Brand or product
- Artist, band or public figure
- Cause or community
After you pick a category from the list just fill out all the necessary information and you are done. Anyone can create a Facebook page but only official representatives can create page for organization, brand or public figure.
Choosing the right name
Your page name is probably most important thing from all. It is the thing that people will see first and that can either bring them to you or be a deal breaker. Of course, you can also put your company name as a Facebook page name but there are other options too.
You can put any other name that you think people might search for or what they need. You can include in your name field of business that you work in, some kind of actions, holidays if it is connected to you and many more.
Be sure to fill in “About” section, because that will tell people more about who you are and what does your business stands for. Tell them a story about yourself that might be interesting to them. Here you have opportunity to be different from all other pages people visit and to attract them in your own way.
Other information that you can have in details about your company on your page are:
- Phone number
- Web page
- Personal interest
- Date of foundation
Facebook page templates are new feature that Facebook created. You can choose a template for your page with default buttons and tabs that are designed to help your Page with better appearance.
Some of the templates that are available are:
- Shopping - Showcase products and make it easy for people to shop online
- Business - Manage your business, including ways to post jobs and special offers
- Venues - Highlight useful info like your venue's hours, location and upcoming events
- Politicians - Help politicians reach their supporters and communicate their message
- Services - Help people find your services and get in touch
- Restaurants and cafes - Highlight photos and important info about your menu, hours and location
- Standard - Default for all Page types, with buttons and tabs to help showcase what's important to you
Next crucial thing on your Facebook page are photos. People are visual beings and it makes sense that things like photos and videos attract their attention. Your page will look much more professional with profile and cover photos and it will represent your business in a right way.
Another good thing about photos is that you can use them to brand yourself and your work. Use logos in your photos and you will be sure that people will link them with your page and business. If you are putting logo or picture with text, best advice is to use PNG file. If you need any extra help about that you can see more details on Facebook help page.
Profile photo is picture that appears in your upper left corner on your page. Most of pages put logo in their profile photo. Another thing that you can put is anything connected to your business. Although it’s best that it is something simple and effective, because that will capture people’s attention and make them remember you.
Since your profile photo will be displayed in square shape, 170x170 pixels on computers and 128x128 pixels on smartphones, keep in mind that photo you upload needs to fit those standards. If you put some different size, it might be distorted or cut.
Cover photo is the one that stands on the top of your Facebook page. With cover photo you can be more flexible. You can use it to put pictures of your products, store or important sale or campaign. You can also change cover photo considering holidays or other important events.
It is shown on 820x312 pixels resolution on computers and on 640x360 pixels on smartphones. Best format for your uploading photos is JPG file that has 851x315 pixels and less than 100 kilobytes.
Call to action
Call to action is specific action that you want people to take when they come to your Page. You can put different things but in general we suggest that you put buttons for contact. Buttons encourage people to take actions that you've selected.
Button can be to:
- Book service (Book now, Start order)
- Get in touch (Call us, Contact us, Send Message, Sign up, Send email)
- Learn more (Watch video, Learn more)
- Make a Purchase or Donation (Shop now, Get offer)
- Download App or Game (Use App, Play game)
It is really easy to add a call-to-action button. All you need to do is to click on + Add a button on top right side of your page and choose which type of button do you need and then follow easy steps. In few clicks you can have a working call-to-action button that can bring extra traffic and many other benefits.
Another good thing about that button is that you can keep track how many people clicked on it and you can test different types of buttons to see which one brings most benefit to you.
There is a huge number of pages and you need to have something different from generic information that most of them have. One of the things that you can change is Facebook custom page URL that redirects people to your page. It is much easier to share it to your friends, colleagues and customers if your link has a meaning and if it isn’t just random set of numbers and letters.
Your Facebook page URL should be simple to remember and connected to your business through keywords. It doesn’t have to be exact same as name of your Facebook page but it can be useful if it is or at least that it is as close as possible.
As soon as your page gets 25+ likes, you can create unique URL for your Facebook page written in characters A-Z and 0-9. Keep in mind that Facebook is indexed by search engines and that it might happen that your Facebook page appears in front of your website.
Choose it wisely because when you once create it, you can’t change it.
To conclude, good Facebook page can make a difference between better online visibility and higher income. Use this free opportunity that you have with Facebook page, start posting straight away, turn on messaging and be active. If you need some extra boost in beginning you can always use benefits of Advertising on Facebook.