How to run photo contest on Facebook
Running a photo contest engages your potential customers and drives bigger traffic to your web site, Facebook page and other social networks.
Facebook photo contests became popular in last few years by giving users a chance to be part of it using smart phones with cameras. People that participate in contest have opportunity to compete and to win a price or other benefit. But most important reason for you to organize a photo contest on Facebook page or website is to promote your business and your brand. Nowadays it is possible to make competitions easily without any technical skills, using SocialSpacers apps.
Registration and connecting with social networks
For beginning you need to register your profile on SocialSpacers platform and with it you can adjust and customize everything linked to contest. Registration is short and simple, all that you need is user name, e-mail, password to access profile and optional name of company or organization that you represent.
Adding Facebook profile and pages
After registration you access dashboard through where you have information about accounts, competitors and other reports.
Below this information you have option to connect your Twitter or Facebook profile. When you click on ''Add account'' new window will open where you need to approve connection of your Facebook profile. After you successfully connect Facebook account, with click on ’’Add page’’ you get a list of your Facebook pages and you choose which you want to use for organizing competitions.
Process of creating competition
Setting goals and defining theme of contest
Some of the goals can be to increase Facebook likes, to boost awareness of your brand, finding useful contacts, gathering visits on your web site or to increase activities of your fans. Theme and gift should match target group of your market and needs of your users so that you can motivate them to participate. If gift is valuable that will motivate participants to engage their friends to vote for them and you will get more emails of possible clients and better visibility.
Clearly defined goals will help you to follow results and through reports and compare them with planned.
Creating of competition
When you click in navigation button on ’’Competitions“ and then on ’’Picture Voting’’ you open page with list of your previous contests that you organized and option to create a new one. When you click on ’’Create new competition’’ button, form for creating a photo contest will appear with option to choose name, type and which Facebook page you want to use to organize it.
You also set time zone and language which you would like to use. Defining beginning and end date you define a time frame in which you want run contest.
After successful creation of photo contest, you will be redirected on photo voting page where you will see all the details of competition.
As for contest appearance you can set cover, background and basic picture of competition.
- When you click on basic picture on your left side, you choose which picture will appear in Facebook page apps section. Picture should not be larger than 3 megabytes and should be either JPG or PNG format, ideal size is 450px x 300px.
- Background picture can be one from our designs with art, sport, food or miscellaneous categories or you can upload one of your photos with option ’’Upload image’’. Your photo should be JPG or PNG format, not bigger than 3 megabytes and size should be minimum 900px x 810px and maximum 1080px x 1920px.
- Cover photo should be minimum 730px x 115px, also up to 3 megabytes or you can use some of predetermined pictures from our designs.
Introduction text and rules
Section ’’Text’’ offers you option to add intro text and competition rules.
To enter introduction text you need to click on a blue square with white pen and then new window opens where you type your text with different options for formatting and structuring text.
Competition rules are entered on a same way as intro text. Try to make them as clearly as possible for all.
Both texts will appear within competition on log in page for competitors and before competition starts.
On contest page in upper right angle you have option to preview your contest. There you can see competitor view and how contest will be displayed on Facebook. With preview you can see how pictures look like compared to text and entire contest.
Installing tab on your Facebook page
Before installation, check to see did you finished everything properly using manual and steps from upper right side of web page in competition guide. If everything is done properly, next step is installing tab on your Facebook page with simple click ’’Install tab’’ in customization section. After successfully installation you will see message ’’Congratulation you successfully installed tab’’. In case you change something you can always click to update tab and your changes will be saved and updated on Facebook as well.
Sharing custom URL
Once you create photo contest in General Settings you will get an URL that you can use externally for mobile devices and websites. Share it on your Facebook pages and profiles so that your fans can enter easily. When you share URL towards your photo contest, explain what is it, when will it start and that they can access through URL that you shared. You can even put it on your website so that your visitors also get informed about it.
Display of competition on Facebook after installation
Contest on your Facebook page will show on left side in navigation. Competitors can participate only with their Facebook account. Photo contest starts and ends automatically in time frame that you selected. Before official start of contest front page will say ’’Starts soon’’ and after it is finished there will be score board with players and results. Competitors can participate only once and if they try again it will show them score board and their result.
Advertising and promotion
For advertising and promotion of competition use all channels of marketing but three most important ones are:
- Facebook ads – Creating Facebook ad through your page or profile so that people from your target group can see it.
- Social networks - Sharing and posting through Twitter account, you can also use Google+ and LinkedIn.
- E-mail marketing - Send e-mails to all people that are in your user data base and which will most likely took part in your competition.
No matter how good photo contest you make, it does not mean automatically that it will be successful if people do not know about it and don’t participate.
In posts on your social networks, you can place links towards your web site where participants can find additional information about photo competition and more detailed terms and conditions. With that you increase number of visits to your web site and also they have a chance to learn about your work and products that you offer.
Monitoring of reports and results
Reports and results
When you click on ’’Reports’’ in navigation and after on ’’Competitions’’ there will be list of all your competitions. Under the list you have option ’’Export data’’ and there you choose whether to get all data or for individual contest and in which format. You can extract data in CSV (Comma Separated Values) or in XLS Excel file.
With other report ’’Players’’ you can see in details process of competition, number of players, name, e-mail, when they played, result and their status. In case you notice that any competitor does not follow rules you can disqualify him.
All admin section and also application itself are available through smart phones, tablet or computers.
Declaration of winner and awards
Declaration of winner and posting of final results is official closing of contest. Winner is selected by known in advance rules which are stated in beginning. Giving of awards can also be used for additional promotion.